Importance of Outdoor Media in your Marketing Plan
Today Outdoor Advertising is not just back it has bound to become bigger, stronger and powerful than ever, ready to take it’s perfect place among the important marketing channels. Brands who are incorporating Outdoor Advertising trends in current times are likely to have opportunities to engage and reach their prospects at levels where digital marketing simply cannot reach.
The comeback of Outdoor advertising recovery has been faster and much more substantial in the current times.
Changing Customer Preference
With the increase and fluctuations in customer’s choices, it’s becoming harder for digital marketers to capture their customers attention.
According to the latest research, approximately 40% of the people at large are spending less time on their Mobile Phones, Laptops or watching Television and 60% people even frequently skip ads due. Contrariwise, Outdoor Advertising offers so many different media options and experiences, it’s captivating and relatively more engaging in attracting people’s everyday attention.
High Conversion Rate
A survey proved that, the average consumer needs to see something minimum 10 times before they finally make a any final decision. Billboards, shop Branding, bus shelter and other forms of Outdoor Advertising enable Businesses to complement their investment in Outdoor Advertising with a consistent marketing message that will be viewed multiple times and has the ability to reach to a mass crowd.
Value for money
Today consumers spend more time outdoors, marketer’s and researchers are taking note and exploring their growing opportunity to reach consumers with Outdoor Marketing in a novel way.
Outdoor Advertising has to be strategic not only in planning but also in overall marketing strategy. In 2022, a comprehensive plan considering both Outdoor Marketing and Digital Marketing is vital to ensure sustainable and long term growth of the companies.
If you are looking for best Advertising and creative agency, who can provide complete media planning, strategy and brand development and covering both Outdoor and Digital Advertisement then you are at the right place.
We are the Best Advertising agency in India covering 360° angles of Marketing and Promotional activities both offline and online. Since last 25 years we are helping brands to achieve new heights of success and helping them to achieve their objectives. We are the pioneer in Outdoor Marketing since last 25 years.
So what are you waiting for, contact us today and take the growth and success to new heights.
Digital Marketing Taking over Traditional Marketing!
Today Many businesses struggle with deciding which kind of marketing to do because of so many factors like their budget, results etc. During Post COVID times, many businesses have made the difficult circumstances to pull back their marketing amount spend to survive in the short run in the market.
The decision to be made is not easy: which method of marketing Traditional/ Digital will give me the most to the business? How should one can find that marketing strategy is working? How can my business reach to my target audience? And the questions are endless…
The debate between Digital Marketing and Traditional marketing is long. It ultimately comes down to which one fits the needs of your brand. To choose between both forms of Marketing traditional and digital, let’s take a brief glance at both.
What is traditional marketing?
Traditional marketing also known as offline marketing is a form of marketing for the promotion of the business/service/ product through offline mediums. .
Types of Traditional Marketing
- Print Marketing
- Broadcast Marketing
- Direct Mail Marketing
- Telephone Marketing
- Outdoor Marketing
What is Digital Marketing?
Digital marketing also known as Online marketing is a form of marketing that uses latest digital technologies, electronic devices and internet to promote products and services.
Types of Digital Marketing
- Social Media Marketing
- Affiliate Marketing
- Email Marketing
- Search Engine Optimisation
- Website Optimisation
- PPC and SEM Marketing
- Paid Search Advertising
- Marketing Automation
Traditional marketing still has its value in the market, still today we as a society have shifted more towards digital technologies, most of the people are giving more time online than to the real world, which has made digital marketing the most effective and popular form of marketing for most of the businesses . In fact, many businesses claimed that half of their revenue is boosted by social selling.
50% of Business people said they believe digital marketing has an edge over traditional marketing as digital marketing has opened more opportunities to connect with customers. They also believe that with Digital Marketing they have full control of their prospects and also can see real-time results of the marketing campaigns.
As we can see that with the rise in Digital Marketing, traditional marketing has been dominated by digital marketing, still it’s power cannot ignored, it is still an effective source in fuelling businesses. Traditional marketing still very much has a place in the people’s regular life.
Also, traditional marketing offers so many opportunities to reach large audience in ways that digital marketing surely cannot. Let’s take a closer look at the advantages of traditional marketing. Traditional marketing are more reliable, sustainable and it leaves a longer impression on target audience. You can get more mileage with Traditional Marketing.
By understanding the impact of both Digital Marketing and Traditional Marketing we can conclude that great marketing can be only done with the right balance between traditional marketing and digital marketing. Neither of the factor should be missed out. We can also say that Traditional marketing is the yin to Digital marketing’s yang. Both play an important role in creating the perfect marketing strategy for business growth.
Innovative Marketing Strategies and Solutions for your Business!
We provide a ample of marketing strategies both Traditional and Digital Marketing tools to help you grow and expand your reach in the market. We offer results that can be reflected in your brand and help you to accomplish your.
7 Top E-commerce Trends For 2022
If the year 2020 was e-commerce boom, then we can’t ignore that year 2021 hit major challenges for industries: Privacy concerns deeply impacted businesses, paid Marketing and supply chain issues too forced business owners to get creative and innovative with their inventory. Despite all that, shopping in the world. remained stable for a long time
As now we approached to the third roller coaster year – 2022 the question is, what will happen to commerce? What will be the new trends of e-commerce? And the most important question, how can Business Owners can take advantage of evolving e-commerce trends in the year 2022?
We have come with the latest trends of E-commerce!
Augmented reality today has enhanced and strengthen the reality of Ecommerce. It has become a complete game changer for the ecommerce industry. With AR, customers can see the item they are shopping, which helps them to make a buying decision. It has completely changed the shopping experience in many industries, like- fashion industry, decor industry etc.
There is a growing demand of voice search these days. Today most of the people from all over the world rely on voice assistants to do their daily tasks. Today more people are adopting smart speakers, more people are utilising voice search to shop online, organize their lives and to their daily tasks. The rise and growth in voice search is creating an opportunity for ecommerce industry too.
Artificial Intelligence helps Companies learn about their customers. AI makes it possible for the customers to have smooth personalized shopping experiences. AI helps companies to collect data about their customers like when they are making purchases, what are their interests and what they are looking for. AI really cannot be ignored or replicated in E-commerce.
Creating Personalized Experience
E-commerce personalization can be a fuel to Ecommerce, this will support and strengthen analytical solutions to help Business owners to understand where their prospects are in their journey and also help them to identify different factors and traits to deliver appropriate Personalised experiences. If vendors want to deliver relevant, individualized experience to everyone, the most ideal way to do that is with AI.
Chatbots enhance the shopping experience for customers. Chatbots communicate with online Customers exactly like in-store sales executive does. Today the customer wants ease and wants ways to find and purchase a product in few clicks, and if they cannot find the product they get irritated. This is where a chatbot can come in picture and save the deal.
Mobile E-commerce sites are more in demand than Web based sites. As it brings ease in the lives of customers by allowing them to make purchases from anywhere they want at any time which is most important in today’s world. So, if your ecommerce site is not responsive on mobile, you surely are missing out so many big opportunities.
Shoppers today have their individual needs especially when it comes to payment. Customers can even cancel a potential sale if they don’t get their payment gateway to make the payment on an ecommerce website. Therefore Offering different types of payment gateways are a good way to increase the conversion rates on E-commerce mobile devices. Also, if customers can get the feature to vsave their payment information on e-commerce site, is makes the conversion chances more, as with this feature customers will be able to checkout faster every time they make any purchase.
Hope this blog would be helpful to you in understanding the 2022 Trends of E-commerce. If you are looking for the perfect partner to grow your business you have come at the right place. We are the best Marketing Agency covering 360° of Marketing activities, we help all our clients to take complete advantage of complete Marketing and Promotional opportunities. If you are planning to take your Start-up or your Small Scale Business to the next level, do not wait anymore! Contact us today! Let’s together work and make your Business a Premium Brand!
RELEVANCE OF SOCIAL MEDIA IN B2B MARKETING
Pandemic has cemented a lot of changes in our personal and professional lives. Zoom meetings have become our default meeting room, staying indoors have become a necessity and webinars are just the other regular events. But the most impactful change it showed was how social media became the go-to platform to learn, find new career opportunities and grow brands. The pandemic has taught us the real importance of social media marketing. Social Media had led many marketing professionals to refocus on their social media marketing strategies.
Social media allowed marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok even at the time when everything was shut. Strong social media strategy and the ability to create engaging content, allowed business owners to engage with their audience in much easier ways. It can be clearly seen that Social media will continue to remain as an important strategy in year 2022 also and will also allow companies to always find ways to advance their approach through advancements in the Social Media networks with time.
Social media presence have become important in so many different ways.
Necessity of Business
Today Your Business can survive without a physical presence but not having a social presence will be scorned at for your business. Be it established business or online business or startups, the importance of Social media marketing is true and same for all businesses.
It is helpful even for B2B companies also. Even though B2B companies sell products to other businesses, still the fact can’t be ignored that B2B marketing is built on human relationships and Social media marketing has long been used to help grow their relationships only.
Connecting with Prospects
Without in-person events, B2B marketers needed an outlet to connect with prospects and partners. And they found they could do this most effectively via social platforms. If you don’t have active presence on social media channels, then, you are missing out on brand critical profiles.
And with this we can conclude that Social Media Marketing is the most relevant tool for all the Business Owners. Simply having Social Media presence is not enough make sure you choose the right social channels andstep in with a detailed marketing strategy. Simply posting images and will not help your business. Social media Marketing is entirely different ballgame that requires experience and insights.
Contact us to Reintroduce your Business to Social Media World with our Strategies.
Impact of Outdoor Marketing!
In today’s world full of competition, branding has become mandatory to survive in the market. Branding is the most valuable asset and right form of Advertising is the most effective way to build your brand equity. But the question is what is that right Advertising Strategy to build the Brand Image in the competitive market?
Research has shown that consumers react more favorably to outdoor media than they do in-home media or Digital media. Outdoor Advertising have made a comeback and now is treated as the most effective and best way in building a brand. Ya we know you must be wondering why Old Traditional Outdoor Marketing in times of Digital World.
So we would like to highlight that the big Brands that once believed “outdoor” advertising a dying form of advertising in a digital age are now turning back to Outdoor Marketing in highly active form for their product promotion and brand awareness. Outdoor Advertising is creating a great Impact on people. You can’t stop a taxi ad or switch off billboard or stop the text displayed on a phone booth. Right?
Let’s understand why Outdoor Advertising is important for your Brand!!!
Outdoor Advertising does not need to be invited in by the prospects which is the case with other Marketing mediums this is one the best benefits of opting outdoor advertising. Customers because of Outdoor Marketing have no choice but to view the message displayed which helps to increase the brand reach and help in creating a higher impact on the people.
Outdoor Advertising helps you to Reach Wider Audiences in the market. They are a great option for companies that are struggling to reach to a larger audience. Outdoor Advertising is public and has access to an audience which is otherwise very difficult to reach.
Research has shown that customers react more favorably to outdoor advertising than they react to Digital media. The reason could be the flood of digital advertisements to which everyone is exposed or because sometimes digital advertisements can make a customer feel intrusive & unwelcomed, at the same time outdoor advertising is seen and is accepted by the Customers, even in many cases, it act as an enhancement to a customer’s outdoor experience.
Influencing Decision Making Process
Outdoor Advertising directly hits and effect the purchasing behavior of consumers. A perfectly placed outdoor Advertisement can influence your prospects decision to purchase your product. Outdoor Advertising plays an effective role in changing people’s decision and influencing them to purchase a product.
If you are looking for an Outdoor advertising agency, who can provide complete media planning, strategy and brand development then you are at the right place.
We are the Best Advertising agency in India covering 360° angles of Marketing and Promotional activities both online and offline. Since last 25 years we are helping brands to achieve new heights of success and helping them to achieve their objectives. We are the pioneer in Outdoor Marketing since last 25 years.
We are the top Outdoor advertising agency in the entire state of Madhya Pradesh and Chhattisgarh. Being the leader in Outdoor Marketing, we deal in Hoardings, Bus branding, kiosk, Billboards, Bus Shelters, Gantries, shop branding, and all possible Outdoor Advertising options to take the reach of your brand to the next level. We use specific innovative tools at every step to ensure that campaign is executed in the most efficient and flawless manner.
Digital Marketing Trends 2022
So finally it’s that time again when we all together are busy looking at the new opportunities and digital trends for the New Year i.e. 2022. Digital world today is continuously changing and so are the attitudes tastes and preferences of your business prospects. This clearly indicates that an important part of any digital marketing strategy should follow the top latest trends.
But one should also understand that simply knowing the trends is not enough. You must also learn how to successfully implement them to your digital marketing strategies and efforts.
Facebook has officially changed its name to Meta. Generating a name for the parent company is logical, but at the same time the choice is what matters. Facebook is now betting large on Metaverse, which is an expression for virtual experiences. This is a giant bet on the future of internet.
LinkedIn is maintaining taking the limelight in the digital space. Every quarter they show extensive rise in monthly active users and engagement activities on its platform. LinkedIn is constantly launching new features to get better results on the platform.
ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING
In the recent years, progressions in the Artificial intelligence (AI) have led to more instinctive coverage, automating general marketing tasks like boosting search engine optimization (SEO) for the organic reach, monitoring site traffic etc. to give a better experience to people. But we need to also understand that rather than focusing only on what we already have gained from Artificial Intelligence, we should also look to the future of AI and should analyze how it is impacting digital marketing.
FOCUS ON YOUR AUDIENCE
Lockdowns have proved that social media users have grown exhausted, anxious and even depressed by the constant stream of content on their social platform feeds. Some users have even deactivated their accounts. So its very important to focus on your target audience their taste, preferences and even their attitude to keep them engaging.
TELL A REAL STORY
Storytelling has always been the key for marketing. But when it comes to advertising your product in the modern scenario, customers are drained and bored of just hearing about you, the brand; how your products or services are better than competitors. They want to know how you deliver your promises in a way that match their needs and expectations. Testimonials work to generate authentic experience about your company in the market.
Short videos have created another Trend in the market these days. They give emphasis to the fast-paced way in which users consume content and highlight the need for straightforward and concise messages or engaging content that asks everyone to participate—whether it’s about any joining any challenge or learning a new activity or participating in surveys/polls. The best thing about short videos is that everybody today has the talent to put together a quick video. Not only this, but short engaging video contents are open and have a more unpolished look are what younger people desire.
Influencer marketing is always large and it’s only going to larger every single day. Each year, brings new social media platforms, new content and new ways brands connect with their prospects. With the quick changing social media scenario, it’s important that companies should leverage the latest influencer marketing trends speedily to develop their expertise, branding and making themselves more attractive in the market. Recent estimation by research companies shows that influencer marketing is all set to become a $15 billion dollar industry by the year 2022.
Social media is still the major path to connect brands and customers on engaging and exciting levels. It has even changed the concept of having a bond with a brand. It’s also true that your prospects want to communicate with you on a personal level; still, they are also searching for content that can exceed traditional text.
Interactive content is a fast-growing trend these days, which will continue to remain the same in the coming years too. You can stay ahead of your competitors by creating engaging, immersive, unique, creative marketing content. Few examples of interactive marketing include:
Questionnaires, quizzes, and polls
360-degree virtual reality videos
Augmented reality materials
To help boost personal relationships between customers and brands, it’s a high-quality idea to make use of a Conversational Marketing approach. Applying conversational marketing to your marketing strategy can allow you to use nearly all the channels to meet your customer’s requirements this approach can include personalized emails, videos, customer service chatbots and more.
So Brands or companies ready for digital marketing in 2022?
So there it is: your handy guide for the latest digital marketing trends that we’re expecting to make a splash in 2022. They are surely hard to ignore, and you we know will not ignore these. Using these top trends will be the best way to stay ahead of your competition, grow, build your goodwill and secure customer loyalty in the market. It will be a big year for progression, advancements and development in technology, marketing tools and forward-thinking strategies. So if you are stepping into the New Year with any resolutions, they should be focused on your adaptability, flexibility and openness to change with the changing times.
Are you looking forward to implement your ideas and implement latest Digital Marketing trends in your Current Strategy?
Then contact us today!
We would like to introduce ourselves as a Marketing Agency, with a holistic approach of 360 degree, offering a complete range of advertising & promotional services across MP & CG. We are a one-stop Marketing Agency that works with a portion of brands to enable them to grasp the Social and Digital stages. We enable brands to the interface, collaborate and converse with its objective clients. Sit back and relax, while we at UNIQUE ADVERTISING take your brand to the next level.
Social Media Marketing : an effective tool for Small Businesses and Start-ups!
10 years ago, concept of using social media for business was a blurred vision. But Today, with the rise of giant social platforms like Instagram, Facebook YouTube, Twitter, LinkedIn , etc. many businesses see the high marketing value in these platforms for their businesses. The boom of the social media has opened new doors of opportunities for Businesses and especially for Start-ups and small businesses. Social Media has evolved into legitimate ways for Startup and small businesses to reach to their customers, generate leads, create Brand Awareness and grow their business. Social media has proved to be a very powerful and effective tool when it comes to growing brand awareness especially for small Businesses & Startups.
Today around 3.8 billion people globally use Social Media – and the same is expected to rise around 4.50 billion in the year 2025. This clearly shows the impact of social media on businesses. Social media these days have become the new trend setter that unites all boundaries. It’s every business owners dream come true tool that can help to grow the business: It offers free access to vast audience of prospects for any service or product.
Apart from promoting your business, social media also helps you meet several other business goals too, continue reading the blog to understand the full-fledged benefits of Social Media.
Generating Brand Awareness
Social media has a massive advantage over traditional marketing tools like TV, radio, magazines and other traditional marketing platforms. With social media, small business owners or startups can spread information about their business in a quick and cost-effective manner and potentially reach thousands of people across the globe with their brand message.
This can help in generating more followers for business, more awareness for services and offerings, and lastly in generating higher conversion rates on the marketing campaigns.
Selling Products And Services
With Social Media business owners can directly market their products using different platforms based on their service type. With the additional features of Social Media platforms like Facebook and Instagram of retargeting ads offer business owners to easily target their prime audience and get the message delivered directly in front of their eyeballs.
Build Brand Loyalty
Social media is not only about promoting; it is also a platform where your prospects or your customers can directly communicate with you and at the same time you can also share your message to them. Customer engagement, satisfaction and brand loyalty typically go parallel, so it is very important to regularly engage with consumers and develop a bond with them, and social media is the best tool to communicate and engage to your customers directly.
Target Group Reach
Social Media platforms like Facebook and Instagram allows business owners to easily reach out to their target audience and get the message across in a most cost effective manner. Social media platforms proves to be the strongest tool in bringing brands and their target audience together. The right target audience provides the client with maximum mileage & recall value.
Being cost-effective especially for Small Businesses is Start-ups is a big benefit as with it they can see a greater return on their investment and save a bigger budget for their other promotional or marketing business expenses. Social Media is very cost effective, you can create a profile on social media for free, and also when it comes to paid advertising, it completely depends on you to set your budget and how and where you want to spend it. Even the cost of Paid Advertising on Social Media is comparatively low as compared to other promotional or marketing tactics.