Digital Marketing Taking over Traditional Marketing!
Today Many businesses struggle with deciding which kind of marketing to do because of so many factors like their budget, results etc. During Post COVID times, many businesses have made the difficult circumstances to pull back their marketing amount spend to survive in the short run in the market.
The decision to be made is not easy: which method of marketing Traditional/ Digital will give me the most to the business? How should one can find that marketing strategy is working? How can my business reach to my target audience? And the questions are endless…
The debate between Digital Marketing and Traditional marketing is long. It ultimately comes down to which one fits the needs of your brand. To choose between both forms of Marketing traditional and digital, let’s take a brief glance at both.
What is traditional marketing?
Traditional marketing also known as offline marketing is a form of marketing for the promotion of the business/service/ product through offline mediums. .
Types of Traditional Marketing
- Print Marketing
- Broadcast Marketing
- Direct Mail Marketing
- Telephone Marketing
- Outdoor Marketing
What is Digital Marketing?
Digital marketing also known as Online marketing is a form of marketing that uses latest digital technologies, electronic devices and internet to promote products and services.
Types of Digital Marketing
- Social Media Marketing
- Affiliate Marketing
- Email Marketing
- Search Engine Optimisation
- Website Optimisation
- PPC and SEM Marketing
- Paid Search Advertising
- Marketing Automation
Traditional marketing still has its value in the market, still today we as a society have shifted more towards digital technologies, most of the people are giving more time online than to the real world, which has made digital marketing the most effective and popular form of marketing for most of the businesses . In fact, many businesses claimed that half of their revenue is boosted by social selling.
50% of Business people said they believe digital marketing has an edge over traditional marketing as digital marketing has opened more opportunities to connect with customers. They also believe that with Digital Marketing they have full control of their prospects and also can see real-time results of the marketing campaigns.
As we can see that with the rise in Digital Marketing, traditional marketing has been dominated by digital marketing, still it’s power cannot ignored, it is still an effective source in fuelling businesses. Traditional marketing still very much has a place in the people’s regular life.
Also, traditional marketing offers so many opportunities to reach large audience in ways that digital marketing surely cannot. Let’s take a closer look at the advantages of traditional marketing. Traditional marketing are more reliable, sustainable and it leaves a longer impression on target audience. You can get more mileage with Traditional Marketing.
Conclusion
By understanding the impact of both Digital Marketing and Traditional Marketing we can conclude that great marketing can be only done with the right balance between traditional marketing and digital marketing. Neither of the factor should be missed out. We can also say that Traditional marketing is the yin to Digital marketing’s yang. Both play an important role in creating the perfect marketing strategy for business growth.
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