Importance of Outdoor Media in your Marketing Plan
Today Outdoor Advertising is not just back it has bound to become bigger, stronger and powerful than ever, ready to take it’s perfect place among the important marketing channels. Brands who are incorporating Outdoor Advertising trends in current times are likely to have opportunities to engage and reach their prospects at levels where digital marketing simply cannot reach.
The comeback of Outdoor advertising recovery has been faster and much more substantial in the current times.
Changing Customer Preference
With the increase and fluctuations in customer’s choices, it’s becoming harder for digital marketers to capture their customers attention.
According to the latest research, approximately 40% of the people at large are spending less time on their Mobile Phones, Laptops or watching Television and 60% people even frequently skip ads due. Contrariwise, Outdoor Advertising offers so many different media options and experiences, it’s captivating and relatively more engaging in attracting people’s everyday attention.
High Conversion Rate
A survey proved that, the average consumer needs to see something minimum 10 times before they finally make a any final decision. Billboards, shop Branding, bus shelter and other forms of Outdoor Advertising enable Businesses to complement their investment in Outdoor Advertising with a consistent marketing message that will be viewed multiple times and has the ability to reach to a mass crowd.
Value for money
Today consumers spend more time outdoors, marketer’s and researchers are taking note and exploring their growing opportunity to reach consumers with Outdoor Marketing in a novel way.
Outdoor Advertising has to be strategic not only in planning but also in overall marketing strategy. In 2022, a comprehensive plan considering both Outdoor Marketing and Digital Marketing is vital to ensure sustainable and long term growth of the companies.
If you are looking for best Advertising and creative agency, who can provide complete media planning, strategy and brand development and covering both Outdoor and Digital Advertisement then you are at the right place.
We are the Best Advertising agency in India covering 360° angles of Marketing and Promotional activities both offline and online. Since last 25 years we are helping brands to achieve new heights of success and helping them to achieve their objectives. We are the pioneer in Outdoor Marketing since last 25 years.
So what are you waiting for, contact us today and take the growth and success to new heights.