RELEVANCE OF SOCIAL MEDIA IN B2B MARKETING
Pandemic has cemented a lot of changes in our personal and professional lives. Zoom meetings have become our default meeting room, staying indoors have become a necessity and webinars are just the other regular events. But the most impactful change it showed was how social media became the go-to platform to learn, find new career opportunities and grow brands. The pandemic has taught us the real importance of social media marketing. Social Media had led many marketing professionals to refocus on their social media marketing strategies.
Social media allowed marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok even at the time when everything was shut. Strong social media strategy and the ability to create engaging content, allowed business owners to engage with their audience in much easier ways. It can be clearly seen that Social media will continue to remain as an important strategy in year 2022 also and will also allow companies to always find ways to advance their approach through advancements in the Social Media networks with time.
Social media presence have become important in so many different ways.
Necessity of Business
Today Your Business can survive without a physical presence but not having a social presence will be scorned at for your business. Be it established business or online business or startups, the importance of Social media marketing is true and same for all businesses.
It is helpful even for B2B companies also. Even though B2B companies sell products to other businesses, still the fact can’t be ignored that B2B marketing is built on human relationships and Social media marketing has long been used to help grow their relationships only.
Connecting with Prospects
Without in-person events, B2B marketers needed an outlet to connect with prospects and partners. And they found they could do this most effectively via social platforms. If you don’t have active presence on social media channels, then, you are missing out on brand critical profiles.
And with this we can conclude that Social Media Marketing is the most relevant tool for all the Business Owners. Simply having Social Media presence is not enough make sure you choose the right social channels andstep in with a detailed marketing strategy. Simply posting images and will not help your business. Social media Marketing is entirely different ballgame that requires experience and insights.